Search Engine Optimization (SEO) is NOT magic…

Technical

Technical corrections are usually the highest return on investment cost in any SEO process. Critical to all SEO ranking are to ensure the performance and function of the website. Any underlying technical issues will decrease ranking, such as; slow speed, broken images, broken forms, not mobile friendly, improper coding, etc. Technical issues will undermine results expect from all website expenditures, including user experience, content and paid advertising. Often a few hundred dollars in corrections will result in much higher traffic to the website.

Content

Content continues to be “king”. Website content must be focused on search engine optimized keywords specific to the products and services offered in the website. Identifying the ideal keywords is key to content development to ensure new customer acquisition and minimizing costs per new customer. Keywords must be equally appropriate to business service and products offered, as well as be search keywords used by the prospective business customer. Research to select these keywords is the first step in any content development process, and should be reviewed periodically to maximize the value of fads, trends and news. Customer acquisition must be reviewed via available statistic to confirm results and identify new keyword opportunities. The content developed must be specific to the target audience with regard to their education level, formal or casual and tone of speech. Developing SEO content so as to be comfortable for the prospective business customer is needed whether Pay Per Click (PPC), placed Ads (banner, social media, etc.) or organic SEO. ATlfod is constantly refining and developing new processes in this state of the art dynamic technological industry.

User Experience

Provide the answer your website visitor seeks before they go to a different site. The website must provide an aesthetically pleasing experience while ensuring the viewer finds their answer quickly. Your website visitors do so with a purpose. Your website should quickly and clearly respond to that purpose.